our story

Since 2014, Nikki Smith has become a household name in the Dallas area after calling the city home over 15 years ago. While also maintaining a booming wholesale business, the company is continuing to grow across the globe and have their jewelry in over 1,000 stores nation and worldwide.

“Since we began our business, the customers have become a part of our accessorized family.” Smith says, “I believe modern and dainty jewelry should be sustainable and accessible to everyone, everywhere, which is why this brand is backed by so much loyalty.”

2014: Nikki smith designs is born

Nikki began her business in 2014 after her coworkers were begging for the jewelry she was making and wearing to work. Quickly, she started attending festivals, markets, and pop-ups to get her name out there. She then began her wholesale business which now caters to over 1,000 boutiques worldwide.

2020: Nikki Smith Opens first store

After her success, Nikki opened her first storefront in 2020 in the Dallas Farmers Market. The hustle and bustle of the Farmers Market on the weekend formed Nikki into a household name known by Dallasites citywide.

2021/2022 Waterproof and Permanent Jewelry

Waterproof jewelry has been a fan favorite here at Nikki Smith since its launch in 2021. Wear the pieces 24/7: at the gym, pool, shower, and everything in between. The stainless steel and gold-filled materials are meant to be lived in.

in 2022, permanent jewelry launched in Nikki’s first location where customers truly embraced the growing trend, creating a viral experience that has elevated Nikki Smith’s popularity in the past year.

2023: Nikki opens second location

After creating a foundation in the Dallas Farmers Market, Nikki Smith announced the opening of their second location and headquarters in the center of Park Cities. Opened August 2023, this will be a warm, friendly experience that includes fashion, fine, and permanent jewelry. Open daily for shopping and permanent jewelry from 10am-5pm, customers are guaranteed a unique shopping experience, unlike any other retail space. From start to finish, you'll be able to find on-trend fashion jewelry, dainty fine-jewelry and a permanent bracelet bar that’s Instagram-worthy.