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First Post- How business got started!

July 17, 2020

Nikki Smith

I've attempted to blog many times about business and jewelry but it has always fallen to the wayside! I'd love to share my journey of creating a business from literally a box of hand-me-down beads, and also to share some of the jewelry knowledge and current trends that I continue to learn about; So here is another attempt to do so! 

I'd like to start with a simple version of how I started my jewelry business. In 2014 I started designing and hand-making jewelry that I could easily layer and mix to wear to my corporate buying job. Women wanted the jewelry I was wearing, and it encouraged me to continue to grow my newfound hobby. When I would wear pieces to the office, I would literally sell them right off my wrist or neck! From there, I started doing fairs and pop-up shop events every weekend and focused on how to brand myself and my pieces. 

At night I would stamp boxes with my name, print stickers, paint displays, and create new one-of-a-kind pieces I could sell to basically anyone who seemed interested. My mentality was always to make more money than I spent, so I was forced to take apart things that didn't sell and try hard to sell what I had; I never allowed myself to buy new materials until what I had was used. Over the past 5 years I've continued to grow the brand slowly and organically, which are still my goals today!

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