DALLAS, TX– Nikki Smith announced today the opening of their second location and headquarters in the center of Park Cities. Located in the pavilion on Lovers Lane, this new location is centered to serve in the heart of Dallas.

“We are excited to expand the Nikki Smith experience to the Park Cities area." said Nikki Smith, owner and founder of Nikki Smith Designs “We look forward to immersing ourselves into such a great community with our new and elevated space!”

Nikki Smith’s second location will be a warm, friendly experience that includes fashion, fine, and permanent jewelry. Open daily for shopping and permanent jewelry from 10am-5pm, customers are guaranteed a unique shopping experience, unlike any other retail space. From start to finish, you'll be able to find on-trend fashion jewelry, dainty fine-jewelry and a permanent bracelet bar that’s Instagram-worthy.

“Since we began our business, the customers have become a part of our accessorized family.” Smith says, “I believe modern and dainty jewelry should be sustainable and accessible to everyone, everywhere, which is why this brand is backed by so much loyalty.”

On August 26th during our opening party, patrons can expect exclusive grand-opening chains and the launch of our first fine-jewelry line. We also offer private parties and events.

About the brand

Since 2014, Nikki Smith has become a household name in the Dallas area after calling the city home over 15 years ago. While also maintaining a booming wholesale business, the company is continuing to grow across the globe and have their jewelry in over 1,000 stores nation and worldwide. Last year, permanent jewelry launched in Nikki’s first location where customers truly embraced the growing trend, creating a viral experience that has elevated Nikki Smith’s popularity in the past year.

August 24, 2023 — Nicole Smith